Case Study: Scaling Web3 Gaming with Playside.gg

Product Overview
Playside.gg is an innovative gaming platform that integrates Web3 mechanics into mainstream gaming experiences. It enables developers to create and scale blockchain-powered games while ensuring seamless onboarding for traditional gamers. The web-based dApp focuses on reward systems, in-game economies, and engagement mechanics that enhance player retention and monetization. In Q4 of 2024, Playside.gg launched its first brand partnerships on Roblox, leveraging blockchain technology to enhance user engagement.

Key Contributions & Growth Impact

Website Design & Development

• Objective: Develop an intuitive and inclusive platform for both Web3 and Web2 gamers.
• Action: Led the design and development of Playside.gg, ensuring a clean, user-friendly interface that facilitates seamless gameplay and blockchain interactions.
• Growth Metrics Impacted:
  • 1.2M+ visits to Playside on Roblox: Optimized design contributed to higher engagement and retention.
  • 95K MAU (Monthly Active Users): Created an intuitive experience that encouraged repeat visits.

Admin & Backend Systems

• Objective: Build efficient tools for developers and administrators to manage the platform.
• Action: Designed and prototyped admin panels and CRUD dashboards to streamline operational workflows and improve platform scalability.
• Growth Metrics Impacted:
  • 500K on-chain transactions: Improved backend systems facilitated smooth and secure blockchain interactions.
  • 4330 organic referrals: Simplified game management and community-building features encouraged user growth.

Product & UX Design

• Objective: Improve user onboarding and engagement with Web3 features.
• Action: Developed guided walkthroughs and UX improvements to help users navigate blockchain-based mechanics with ease.
• Growth Metrics Impacted:
  • Higher retention & engagement: Smooth onboarding for MOVE and APTOS wallets led to better adoption rates for gamification features.
  • 57,524 Favourites on Roblox: Enhanced user experience contributed to higher platform loyalty.

Business Development & Promotion

• Objective: Expand market presence and secure strategic partnerships.
• Action: Represented Playside.gg at major industry events (IVS Crypto, KBW), pitching to VCs, partners, and gaming studios.
• Growth Metrics Impacted:
  • Increased brand recognition: Industry presence helped drive credibility and partnerships.
  • Higher platform adoption: Direct engagement with investors and developers contributed to sustained growth.

Token & Rewards System

• Objective: Develop a sustainable token economy to incentivize gamers and developers.
• Action: Contributed to the design of the STAR token economy, aligning incentives for both players and developers.
• Growth Metrics Impacted:
  • Improved monetization: Web3-native engagement strategies increased player spending and retention.
  • Stronger developer participation: Blockchain incentives encouraged more developers to build on Playside.gg.

End Product & Measurable Outcomes

• User Growth & Engagement: Over 1.2M visits and 95K MAU showcase strong adoption and retention.
• Operational Efficiency: Robust backend systems facilitated 500K+ on-chain transactions with minimal friction.
• Community Expansion: 4330 organic referrals and 57,524 favourites on Roblox highlight increasing platform loyalty.
• Industry Recognition: Business development efforts led to greater exposure and investment opportunities for Playside.gg.

Conclusion

By integrating seamless UX design, robust backend systems, and a well-structured token economy, Playside.gg successfully drove growth across key Web3 gaming metrics. This case study highlights the impact of user-centered design and strategic business development in scaling a blockchain-powered gaming platform.

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End Product: Designed and developed the Product Webpage playside.gg, Marketing/Partnership Collaterals, User Task Flow,  Hi-Fidelity mock-ups for App interface + Backend Admin Panels for app.playside.gg, and Game Economy Models (Gacha Probabilities)