Pizza Delivery in Singapore: Gamifying Food Concepts with Tabletop and Card Games.

Priority Club is the latest pasta and pizza delivery concept in Singapore is the latest offering from F&B brand Da Paolo Group which incorporates tabletop games into your meals.

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Roles in this project:

• Designed product packaging (The signature pizza and pasta boxes, playing cards and cups) and visual assets for Priority Club and its and virtual stores Priority Pizza, Priority Pasta, and Prioritea during term of service.

• Built a variety of front-end web development, UI prototypes with accompanying wireframe navigation across multiple platforms like Figma, Adobe XD, Lucidchart to relay UX journeys from customers to delivery partner extensions.

• Bridged partnerships with web developers and external contractors to improve overall brand recognition and segmentation for emerging product lines.

• Developed a cohesive marketing strategy for X outlets alongside the strategic brand management team at Da Paolo. Involved in several product launches during term of service