Case Study: Elevating Social Engagement & Marketing Impact for Revolving Games

Product Overview
Revolving Games is a cutting-edge game development studio specializing in Web3 and blockchain-powered gaming experiences. The company has gained significant traction through immersive gameplay mechanics and strong community engagement. As part of their marketing initiatives, my contributions spanned across motion design, trailers, marketing collaterals, and poster designs during their Node Sale launch, helping to drive user engagement and brand visibility.

Key Contributions & Growth Impact

Motion Design & Trailers

• Objective: Enhance brand storytelling and user engagement through high-quality motion graphics and video content.
• Action: Designed and produced game trailers and motion design assets that effectively conveyed the brand’s vision and gameplay experience.
• Growth Metrics Impacted:
  • DAU/MAU: Increased engagement and user interest through visually compelling content (1.2M Total Views, 300K Likes & RTs)
  • GMV (Gross Merchandise Value): Boosted interest in NFT sales and in-game assets by creating engaging promotional videos (30K Nodes Sold)

Marketing Collaterals & Social Media Content

• Objective: Strengthen Revolving Games’ presence across social media platforms and marketing campaigns.
• Action: Created visually engaging marketing materials, including banners, social media graphics, and branded assets tailored for targeted campaigns.
• Growth Metrics Impacted:
  • MRR/ARR: Enhanced brand recognition and customer retention through consistent and compelling marketing visuals.
  • LTV: Fostered a loyal community by providing high-quality, engaging content that keeps users invested in the brand.

Poster Designs for Node Sale Launch

• Objective: Support the successful launch of Revolving Games' Node Sale through impactful visual storytelling.
• Action: Designed posters that clearly communicated the value proposition of the Node Sale, helping to increase user participation and investment.
• Growth Metrics Impacted:
  • ARPU: Encouraged higher spending from users participating in the Node Sale event.
  • CAC: Attracted new users to the platform through compelling and easy-to-understand promotional materials.

End Product & Measurable Outcomes

• Increased User Engagement: High-quality motion graphics and trailers contributed to increased brand interest and audience retention.
• Higher Conversion Rates: Strategic marketing visuals boosted participation in key sales events, leading to increased purchases.
• Improved Brand Awareness: Social media content and collaterals enhanced Revolving Games' reputation as a leading Web3 gaming company.

Conclusion

By leveraging motion design, marketing collateral, and strategic visual communication, these initiatives played a crucial role in enhancing Revolving Games' growth metrics, from engagement (DAU/MAU) to revenue (GMV, ARPU) and retention (LTV). These efforts helped establish Revolving Games as a premier player in the Web3 gaming space, driving both community engagement and financial success.

End Product: Revolving Games X Campaign